Copywriting. It’s not that hard.

You just have to put the right words in the right order. Right?

So as long as you can get inside the minds of the people you need to reach, pin down a message that motivates, work with art directors and designers to create and mould ideas that get noticed, understand the ins and outs of press, print, digital and broadcast channels, take on the different personalities of different brands, and do it all while clients change their minds and deadlines never alter (unless it’s to move closer), it should be a dawdle.

Thankfully I can do all that. And while this whole copywriting thing may not always be effortless, it’s (usually) fun.

If you’d like to inject a little more fun into the life of a freelance copywriter and ex Creative Director, with anything from an itsy ad to the complete rewrite of a website, just get in touch.