New grad campaign, new brand

PwC have been no. 1 in the Times Top 100 Graduate Recruiters’ survey for an unprecedented ten years in a row. I was the lead writer on the account for six of them. 2010 was a particularly big year. New corporate branding brought extra pressure to get the look, feel and tone of voice just right – across everything from press, print and video to online and on-campus. Happily, that’s what we managed to do.