New grad campaign, new brand

PwC have been no. 1 in the Times Top 100 Graduate Recruiters’ survey for an unprecedented ten years in a row. I was the lead writer on the account for six of them. 2010 was a particularly big year. New corporate branding brought extra pressure to get the look, feel and tone of voice just right – across everything from press, print and video to online and on-campus. Happily, that’s what we managed to do.

28b798e5c2da8b2a7793d853d7834d69
82fec46bf3485e3528ef194d5f48e979
d4ccf2e7fec119485eb50e0626698030

p7