Staffing women’s prisons

It’s hard to be a woman. Us girls know that. But some have it harder than others. HMPS wanted more Prison Officers who could relate to the very specific problems of female inmates. Cue a campaign that stressed the importance of empathy – and which targeted women without actually saying so. The ‘Little Girl’ radio ad picked up a RAD Award. The campaign was shortlisted in the Diversity Excellence category at the CIPDs. And, best of all, applications soared.

HMPS.Mums
HMPS.Victims

HMPS.LetterHMPS brochure coverHMPS brocure 1
HMPS 1. Little Girl

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HMPS 2. Your Dad

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HMPS 3. Letter

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